MasterVision is designed for publishers just like you. Find out what they think ...
Complete Customer Insight
- Join all your customer data from multiple source systems into a single view.
- Identify and clean-up the gaps and inconsistencies in your customer data.
- Fully hosted and managed online service: hassle free setup and maintenance.
- Designed from the ground up specifically for the needs of academic publishers.
- Profile institutions by revenue, usage, turnaways, author submissions, and more.
- Analyse purchasing patterns for effective cross-selling and up-selling.
- Identify prospects using article purchases, alert signups, subject interests, etc.
- Export targeted contact lists into Excel at the click of a button.
- Easily create visual charts, country and state maps, and management dashboards.
DataSalon was great to work with. What they accomplished in joining up our data into a virtual data warehouse in weeks, instead of the years it might have taken us to build a real warehouse, was absolutely invaluable. The ability to now aggregate a set of customer data into a single 360-degree view for data mining and gap analysis has greatly enhanced our ability to build customer relationships and quickly and effectively target our marketing efforts.
The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.
We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch.
I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning.
It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use.
It has enabled the whole marketing team to make the most of our customer data.
We are very excited to be working with DataSalon. MasterVision provides the easy-to-use tools we need to identify relevant contacts for our marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff.
What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.
It has been a pleasure working with the DataSalon team during implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes.
From Our Blog
Keeping pace with new author and funder initiatives. It's been more than a year since we speculated on what Open Access might mean for marketing in publishing. Since then there has been progress on a couple of initiatives we highlighted, and so it's a good time to reflect again: if the author is king, what practical steps can you take to court them? More
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