MasterVision is designed for publishers just like you. Find out what they think ...
Many of the world's biggest scholarly publishers rely on DataSalon to help drive new sales, inform future strategy, and provide accurate insight to the whole organization.
Watch the video to find out more...
Complete Customer Insight
- Join all your customer data from multiple source systems into a single view.
- Fully hosted and managed online service: hassle free setup and maintenance.
- Designed from the ground up specifically for the needs of academic publishers.
- Identify and clean-up data quality issues in your source data with MasterVision DQ.
- Profile institutions by revenue, usage, turnaways, author submissions, and more.
- Analyse purchasing patterns for effective cross-selling and up-selling.
- Identify prospects using article purchases, alert signups, subject interests, etc.
- Easily create visual charts, country and state maps, and management dashboards.
- Enhance data quality via reports on validity, completeness, recency and more.
We have already seen an impressive return on our investment in MasterVision, and our results show how valuable it is to bring all customer information together into a single view.
It means we can better serve the needs of our customers by providing them with much needed data for new purchasing decisions, and by directing our marketing efforts in a much more targeted and efficient way.
MasterVision has transformed the way we interact with customer data.
It has both drastically reduced the time taken to retrieve data and do complex analyses, and allowed staff to better understand and respond to the needs of our global customer base.
MasterVision provides the easy-to-use tools we need to identify relevant contacts for our marketing campaigns, as well as our other customer communications.
With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff.
The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.
We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch.
I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning.
It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.
From Our Blog
10 ways to do database marketing badly. We've learnt a lot over the years about the wonderful world of database marketing, and how things can sometimes go a little wrong if the right tools and processes aren't in place. As we reflect on 10 years helping publishers make the most of their customer data, here are 10 ways to do database marketing badly (and how to avoid them)... More
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