Meet us at the UKSG Conference in April
It's not long now until the UKSG Annual Conference in Bournemouth on 11-13th April, so be sure you've booked your place! We'll be there, so if you'd like to book a meeting or a demo, please do contact us.
It's not long now until the UKSG Annual Conference in Bournemouth on 11-13th April, so be sure you've booked your place! We'll be there, so if you'd like to book a meeting or a demo, please do contact us.
DataSalon is pleased to announce that MasterVision, our hosted customer insight solution, is being used by non-profit publisher Annual Reviews to bring together their customer data on a secure platform, creating an overarching view of their organization. Annual Reviews staff will use MasterVision in a number of ways to gain insight and inform strategy: understanding how authors interact with their journals; tracking article usage; identifying the relationships between individual and institutional customers to understand customer engagement and behaviour; and defining targeted segments to improve sales effectiveness.
The Royal Society Publishing announced today that it has adopted DataSalon's MasterVision platform in order to gain a better understanding of their customer base and to further develop their business. MasterVision gives The Royal Society Publishing a complete 'single customer view' of all their customers and contacts. This fully integrated view means that all of their valuable customer information is now very easy to search and report, and has become more readily accessible to a wide range of staff.
Brill announced today that it has adopted DataSalon's MasterVision platform to clean and connect a wide range of books and journals customer data, and including the OrgRef dataset for enhanced data quality and standard institutional identifiers.
MasterVision gives Brill a complete single view of all their books and journals customers, incorporating subscribers, platform registrants, authors and marketing data. This integrated view means that all of this valuable customer information is now easy to search and segment, and accessible to a wide range of staff from different departments via a user-friendly web interface.
Our Client Services Director, Andy Dobson, will be at the Frankfurt Book Fair in October. If you'd like to catch up with him there for a meeting or a demo, just contact us.
We're very pleased to confirm that we will be speaking about OrgRef (our free and open dataset of academic and research organizations) at the ALPSP International Conference in London in September.
Cambridge University Press (CUP) announced today that it has adopted the OrgRef dataset to help clean and de-duplicate its customer data. OrgRef is a free and open dataset which has been created by DataSalon for the benefit of the scholarly publishing community.
OrgRef shares structured information about organizations from Wikipedia and other open resources, and aims to cover the most important academic and research organizations worldwide. It offers an attractive solution for CUP for several different reasons: it helps to improve the quality of CUP's own customer data; it helps to support better business insights; and it helps to identify potential new customers.
Our project with Taylor & Francis recently won the Informa "Show Me the Money" award - for joining together all orders, usage and denials data to create a combined picture of customer activities in a single place. Read the case study to learn why this project was such a success.
This month we launched a full API for MasterVision - enabling automated access via a program or script. This powerful new feature means that MasterVision can now become a central 'hub' of master data for all of a publisher's other systems (e.g. serving master name, address, and permissions info).
Taylor & Francis announced today that they have adopted DataSalon's MasterVision service to provide subscription and usage reporting for their journals customer base. MasterVision combines over 60 million rows of data from different databases into a single user-friendly interface - providing detailed customer insight.
We've recently given our blog a thorough buffing, and recommend you take a look and admire the sleek new design. You'll find plenty of good stuff there, with a jam-packed archive to explore, as well as the very latest posts from us here at DataSalon towers. Enjoy!
DataSalon announced today the launch of OrgRef: an open dataset of academic & research organizations which is free for anyone to use, and available to download now from the OrgRef website. OrgRef extracts structured information about organizations from Wikipedia and other existing open resources. It aims to cover the most important academic and research organizations worldwide, sharing basic metadata about each one (e.g. name, country, URL) along with standard ID numbers from ISNI (International Standard Name Identifier) and VIAF (Virtual International Authority File).
There's still time to book your place for the 2014 ALPSP International Conference at London Heathrow, UK in September. Nick and Andy will be there, and DataSalon is also a sponsor of the event. To arrange a meeting or request a demo, just contact us. We'll look forward to seeing you there.
We're very pleased to announce that BESBJS have adopted MasterVision. Incorporating subscribers, authors, specialties and access data, MasterVision's 'single customer view' of all customers and contacts will help BESBJS to target leads and encourage subscription growth.
Hot on the heels of his recent success running the London Marathon, we are very pleased to announce Andy Dobson's promotion to the new position of Client Services Director. Building on his (other) excellent track record as Senior Client Manager, Andy will now also be responsible for overseeing all of our client relationships. Congratulations, Andy!
Booking is now open for the 2014 ALPSP International Conference (at London Heathrow, UK) in September. Nick and Andy will be there, and DataSalon is also a sponsor of the event. To arrange a meeting or request a demo, simply contact us. We'll look forward to seeing you there.
The European Respiratory Society (ERS) announced today that they have adopted DataSalon's MasterVision service in order to gain a better understanding of their customer base and to further develop their publications business. MasterVision gives ERS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, society members, authors, book sales, article sales, usage and turnaways. All of this valuable customer data has been merged and de-duplicated so that ERS have, for the first time in one place, a complete picture of customer interactions to inform new sales and marketing opportunities.
BMJ are doing great things with our data quality module, MasterVision DQ. Download the new case study to find out more about how it's enabling them to gain detailed insight into their data quality issues in an efficient and cost effective way.
DataSalon are hosting a free webinar on the topic of data quality on the 13th February. The webinar will outline why data quality should matter to publishers, outline some common issues that publishers face and will provide tips on what can be done to improve the situation.
The webinar will be of interest to anyone who is responsible for, or interacts with customer data and is looking for tips on best practice. It will include a brief outline of the new MasterVision DQ module from DataSalon.
World Scientific announced today that they have adopted DataSalon's MasterVision service in order to gain a better understanding of their customer base and to further develop their business. MasterVision gives World Scientific a complete 'single customer view' of all their customers and contacts, incorporating subscribers, authors, books, article sales, usage and denials. This 'single customer view' means that all of this valuable customer information is now easy to interrogate, and accessible to a wide range of staff from different departments and locations - so providing better workflows and greater efficiency.
Our Client Director, Colin Meddings, will be one of the speakers at a forthcoming ALPSP seminar entitled "Data, the universe and everything: How data can drive your business". The seminar, which takes place in London on 22nd January 2014, will focus on using data to support business decisions and improve communications.
Our Client Director, Colin Meddings, will be dashing around the conference halls at the Frankfurt Book Fair, which takes place from 9th to 13th October. If you'd like to catch him, then simply contact us to arrange a meeting or demo.
We'll be at the ALPSP International Conference (near Birmingham, UK) in September, and DataSalon is also a sponsor of this event. Both Colin and Nick will be there, so if you'd like to arrange a meeting or request a demo, then please do get in touch with us via the link below. We'll look forward to seeing some of you there.
We recently held our UK publisher user group where representatives from many of our publishing clients had the opportunity to get together in Oxford and discuss issues related to using MasterVision within their organizations. The user group is an important event that reaps benefits for both us and our clients.
The feedback so far is that the user group was a valuable meeting for all that attended. We hope that the ideas and developments that were proposed in the meeting will soon help to improve MasterVision for all of our clients.
DataSalon have today announced a major new data quality initiative specifically targeted at the needs of scholarly publishers. It comprises a written 'roadmap' report to inform publishers' data quality strategy, and a sophisticated set of data auditing and cleansing tools, to be provided as an extra module within DataSalon's existing customer insight service MasterVision.
DataSalon have researched and compiled the 'Data Quality Roadmap' report as a first step for publishers to make the case for investing in the quality of their customer and related data, and to bring together a wealth of advice and best practice when considering data governance issues. The new data quality module will be fully integrated into MasterVision as an add-on option for MasterVision clients, and will provide comprehensive reporting for every data source a publisher integrates into their single customer view - highlighting a wide range of gaps, errors and inconsistencies.
DataSalon have announced today that MasterVision is now enabled for use on the iPad, to support those users who need to access their complete single customer view on the move or in meetings. It is now available immediately for all existing clients at no extra cost.
The iPad version of MasterVision retains all the core functionality of the existing desktop browser version: integrating all of a publisher's customer data into a single view for every individual and institution, creating business insight and high-value intelligence for leads, cross-selling and renewals. MasterVision is already widely used by many of the most prestigious names in academic publishing in the UK and the US.
We're proud to announce that DataSalon is a Gold Sponsor of the UKSG Conference, taking place in Bournemouth in April. Just contact us if you'd like to book a meeting with us there.
RCN Publishing announced today that they have adopted MasterVision in order to gain a better understanding of their customer base and to further develop their business. MasterVision gives RCN Publishing a complete 'single customer view' of all their customers and contacts, incorporating subscribers, authors, members, alert and forum sign-ups, event attendees and advertisers. This 'single customer view' means that all of this valuable customer information is now very easy to interrogate, and accessible to a wide range of staff from different departments - so providing better workflows and greater efficiency. It will be used by RCN to drive business development: specifically institutional sales and new international markets.
We're very pleased to announce that Tracey Rousell has joined the DataSalon team this week as Senior Product Manager. She joins us from Pearson Education and brings a wealth of product development experience. Tracey will oversee the smooth day-to-day running of MasterVision - our hosted customer insight system designed specifically for scholarly publishers - and will also play a key part in the ongoing development of the product.
We are very sad to announce that we lost our Client Director James Culling to leukaemia in November at the young age of 39. He will be greatly missed not only by his friends and family, but also by the many colleagues in the academic publishing world who have had the pleasure of working with James over the years.
We will therefore be making our main company donation this Christmas to Leukaemia and Lymphoma Research, which is the only UK charity solely dedicated to research into blood cancers. If you would also like to make a donation in James' memory then there is a Just Giving page online at the link below.
The Stage Media Company announced today that they have adopted DataSalon's MasterVision service in order to help develop their marketing efforts. MasterVision has integrated data from different areas of The Stage Media Company's business including subscriptions, events, dating and jobs. All the source data has been fully merged and de-duplicated so The Stage have, for the first time, a complete view of how each contact interacts with the company. The project has very quickly produced a return on investment through increased event sign-ups.
The Royal Society of Chemistry (RSC) announced today that DataSalon's MasterVision service has now been rolled out across the whole organization. It now plays a key part in all business planning and operational activities, and is used on a day-to day basis within every department of the RSC.
The RSC have been working with DataSalon since 2009, when they first adopted the MasterVision system to join together all of the RSC's customer data relating to members, subscribers, authors, usage, and more into a single customer view. Initially the RSC saw MasterVision as a key tool for the sales and marketing teams, but it since became clear that the scope was more far-reaching and that MasterVision could provide considerable benefits to the entire organization.
EContent magazine has published an article outlining how SAGE's adoption of MasterVision has provided a comprehensive single view onto its customer data. The article explores the challenges of implementing the system in a short timeframe of just one month, and highlights the benefits already gained from the system, which has seen an immediate return on investment.
Leading information provider ProQuest has adopted DataSalon's MasterVision service to provide customer insight and to drive customer engagement through better understanding of new customers and markets. This brings together a wide variety of data for individual library, institutional and consortia customers.
SAGE adopts DataSalon's web-based MasterVision service for a complete customer view to support market analysis and sales prospecting. Within months of starting targeted campaigns using this new intelligence, SAGE secures impressive results by enabling customers to identify unmet content demand leading to new sales.
We'll be attending the UKSG conference in Glasgow, UK which takes place from 26-28 March. If you'd like to arrange a meeting or a demo (or just catch up over a drink), then do get in touch in advance and we'll be glad to arrange it.
We are very pleased to announce that Andy Dobson has now joined the DataSalon team as a Senior Client Manager. Andy joins us from Publishing Technology, and will be bringing his experience to bear in helping to provide our MasterVision clients with first-class service and support.
Keen readers may recall that our core product MasterVision reached the grand old age of 5 years in 2011, and we're proud to say that the service overall is now processing over 80m rows of customer data on behalf of our clients every week.
All of that data crunching is of course fully automated, and we pride ourselves on MasterVision's speed: it continues to provide users with response times of just a second or two even for complex queries, and we've worked hard to ensure that remains the case as volumes have grown substantially over the years.
We now have 100m rows firmly in our sights, which adds up to a whole lot of customer insight on tap! You can find out more about MasterVision via the link below.
As in previous years, we will not be sending cards to mark the holiday season, and instead would like to take this opportunity to wish everyone a very happy Christmas! We will again be making a donation to charity on behalf of DataSalon, and this year we have chosen to support the local charity Headway Oxfordshire. Headway provides information and support to those affected by acquired brain injury (including stroke and some other neurological conditions) in and around Oxford, UK. You can find out more about the charity on their website below.
We'll be attending the ALPSP Conference in Oxfordshire, UK on the 15th September. Both Nick Andrews (Managing Director) and James Culling (Client Director) will be there. If you'd like to arrange a meeting or a demo (or just catch up over a drink), then do get in touch in advance and we'll be glad to arrange it.
We're pleased to announce that the 'Consortium Directory Online' (CDO) can now be integrated into MasterVision, for publishers who have licensed this reference data set from supplier Frontline GMS.
The CDO provides full profiles of each library consortium, including full contact information, member lists, and a wealth of background detail including licensing criteria. As such, it provides publishers with a really powerful toolkit to fully understand their big deals and identify new prospects.
Any publisher who has licensed the CDO can now opt to view that data within MasterVision alongside all of their own customer data, ensuring a complete customer view in a single place.
Several of the biggest names in scholarly publishing have confirmed their backing for a comprehensive new model of the complex world of individual, institutional, and 'big deal' customers. The 'Customer Insight Framework', published today by data integration specialists DataSalon and available for free download from www.datasalon.com/customer_insight, has been endorsed by the American Institute of Physics, BMJ, IOP Publishing, Oxford University Press and the Royal Society of Chemistry - all of whom are placing customer insight programmes at the heart of their sales and marketing activities.
The American Psychological Association (APA) announced today that it has adopted DataSalon's MasterVision product in order to integrate and better utilize customer information from a number of its different data sources. The system integrates institutional electronic and print subscribers, plus data relating to individuals, including subscribers, member records, and author and reviewer details. All source data is fully de-duplicated to create a clear summary page for each customer listing all known data in a single view.
Our Client Director, James Culling, will be speaking at the ALPSP seminar "Marketing by Numbers: intelligent journals marketing in the 21st century" on 26th May in London.
The aim of the seminar is to examine how database marketing techniques can be applied to powerful effect to improve the targeting of marketing messages as well as to provide valuable information that can be used for on-going product and service development. James' presentation will explore our core product MasterVision via a set of key 'foundation stones' for an integrated data model that enables scholarly publishers to derive maximum insight and value from all of their customer data.
Other speakers include: Jennie Stewart (Wiley-Blackwell), Charlie Rapple (TBI), Helen Henderson (Ringgold), Richard Crouch (RSC), Anthony Kay (Stingray Research), and David Hutcheson (OUP). It should be a very interesting day, and we would encourage you to sign up and attend if you are not already planning to be there!
Swets - the world's leading subscription services company - has entered into a technology agreement with DataSalon to implement advanced subscriptions analysis, and to develop new and value-added information services.
Swets handles over 1.8 million subscriptions annually, representing a hugely valuable data resource which encompasses a worldwide base of academic and corporate customers purchasing titles from over 65,000 publishers. As part of this agreement, Swets and DataSalon will work together to derive new and valuable insights from this data, creating innovative new data services both for publishers and for content purchasers.
IOP Publishing (IOP) has adopted DataSalon's MasterVision in order to derive a complete view of its customer information from its many different data sources. The system integrates institutional subscribers, usage data, turnaways, members, online registrations, author submissions, conference series authors, and marketing campaigns, plus Ringgold's 'Identify' database of organizations. The end result is a complete profile of all subscribing institutions and new prospects, with individual contacts linked to relevant institutions via automated matching techniques.
Our core product MasterVision was awarded second place and received a 'Highly Commended' certificate in the results of the ALPSP Award for Publishing Innovation 2010, announced on 9th September at the ALPSP International Conference.
MasterVision is a web-based customer insight tool for publishers, providing sales and marketing teams with fast and friendly intelligence for leads, cross-selling and renewals. The judges singled out the system's "rapid implementation and intuitive features" for particular praise.
The award recognises substantial innovation, originality and utility within the publishing sector, and we are very pleased that all of our hard work has been recognized and endorsed by a panel of expert judges from across the industry.
First prize was awarded to 'ChemSpider' from the Royal Society of Chemistry (one of our own MasterVision clients no less!) It's an extremely impressive service, and our warm congratulations go out to the ChemSpider team.
We are delighted to announce that our core product MasterVision has been shortlisted for ALPSP's 'Award for Publishing Innovation 2010'. The award recognises substantial innovation, originality and utility within the publishing sector. MasterVision has been selected as one of the final four potential winners, and the results will be announced on the evening of 9th September during the ALPSP International Conference 2010 which runs from 8th-10th September near Cambridge, UK.
MasterVision is a web-based customer insight tool for publishers, providing sales and marketing teams with fast and friendly intelligence for leads, cross-selling and renewals. It offers a highly visual and user-friendly approach to data analysis, with full hierarchy support for exploring related individuals, institutions and consortia. We are all very excited that the product has been singled out for industry recognition, and will eagerly await the final results in September.
The underlying database engine of our core product MasterVision is now fully hierarchy enabled, supporting searches for parents, children, ancestors (parents at all levels) and descendents (children at all levels). Where the result of a search is a list of organizations, a contextual link is now available allowing one click access to all of the related individuals; similarly related institutions can be returned from any list of individual contacts.
Having these concepts directly supported by the database allows queries to target records anywhere within a hierarchy, in terms of their relationships with other records. This enables some extremely powerful searches - for example finding all institutions within a given consortium - including all of their own subsidiary departments, libraries, colleges, etc. For academic publishers, this type of flexibility is essential for a clear understanding of 'big deals' and the relationships between individuals and institutions.
This new functionality complements our hierarchy viewer which offers a visual way to explore the often complex hierarchical relationships between records.
We are pleased to announce the publication of an article by our Client Director James Culling in April's edition of the scholarly journal Learned Publishing. The article explores the challenges for publishers of achieving an integrated 'single customer view' of their contacts, and discusses how our core product MasterVision offers a fast and flexible solution, with a number of real-life case studies detailing specific problems we have solved for our clients.
We are pleased to announce that we will be speaking at this year's UKSG conference which runs from 12th-14th April, in Edinburgh UK, with our Client Director James Culling presenting "A picture is worth a thousand words: using visualisation techniques to get to grips with your user data". Using real world examples, the talk will discuss how visualisation techniques can be a powerful aid for publishers and librarians when making decisions based on user data drawn from sources such as web page logs, COUNTER usage reports, subscription records, website registrations, pay-per-view purchases, and alert sign-ups. The talk is being delivered twice, on the afternoon of Tuesday 13th and again on the morning of Wednesday 14th, and we would welcome you to come along if you are attending the conference.
We have recently enhanced our core product MasterVision to include 3-circle Venn diagrams, providing an at-a-glance overview of overlaps and unique contacts within any three different searches. The diagrams are fully interactive and allow users to click on specific sections or counts to target the relevant segment of contacts, which can then be exported for use in marketing campaigns, or analysed further by region, value, date or any other data field via our user-friendly reporting tools.
Ringgold and DataSalon are pleased to announce a major new service to aid publishers in visualizing customer hierarchies, following a strategic partnership agreed in March 2009 between the two companies. DataSalon's MasterVision platform has now been significantly enhanced with the addition of an interactive hierarchy viewer, providing academic publishers with a highly visual 'family tree' view of Ringgold's entire Identify database.
We are pleased to announce that our Client Director, James Culling will be presenting a session at the HighWire Publishers' Conference in Washington on Tuesday 27th October. James will be providing a series of case studies to illustrate how several different publishers have derived extra insight and sales opportunities from their existing customer data. The session is open to all HighWire publishers, and marketing and sales staff may find the case studies of particular interest.
We will be speaking at the ALPSP pre-conference workshop 'Database marketing: digging for gold' on 9th September, in Oxfordshire, UK. The workshop will highlight how tools such as MasterVision can be used to achieve an integrated view of your customers, and segment them for up-selling, cross-selling, and prospecting. We will also be publicly demonstrating our new 'Hierarchy Viewer' for first time, following several months of research and development and input from several leading publishers.
The American Medical Association (AMA) announced today that it has adopted DataSalon's product MasterVision in order to establish a complete 'single customer view'. Records for AMA members, journal subscribers and pay-per-view purchasers, as well as data from the JAMA & Archives online alerting and Continuing Medical Education (CME) services, have been integrated from several source systems, building a single master record for each customer for the first time. Key benefits include the improved relevance of customer communications and the means to create targeted cross/up-selling campaigns that are closely tied to each contact's known interests.
We are very pleased to announce that James Culling has recently joined the team as Client Director. James is now responsible for managing the relationship between DataSalon and the publishing industry, including account management of existing clients, sales to new publisher clients, and overseeing further product development for the publishing market. James has worked in the scholarly publishing industry for 12 years, in a wide-ranging career that includes posts with Oxford University Press, Scholarly Information Strategies (SIS), Ex Libris, Ingenta/CatchWord, and Swets Blackwell.
We are pleased to announce a strategic partnership combining Ringgold's Identify database and DataSalon's MasterVision platform. The partnership will provide publishers with access to 'best of breed' solutions for hierarchical institutional identifiers and flexible integration, search and analysis of customer data.
In combining the rich data of Identify with MasterVision's powerful search and analysis tools, publishers are able to explore and maximise the value of existing customers and target new prospects more flexibly than ever before. Customer segments can be visualised in many ways, including as hotspot maps of the World, USA and UK; as pie charts detailing the breakdown of customers' sectors and specialties; or as bar charts tracking signups or lapses over time.
In addition, MasterVision can link thousands of individual contacts, authors or subscribers to their parent institutions using Identify to match up their email domains.
We are pleased to announce that The Royal Society of Chemistry (RSC) have adopted our core product MasterVision in order to establish a complete 'single customer view'. The solution cleans and integrates all of the RSC's existing data sourced from 12 different systems, and builds a single record for each customer. The detailed analysis and segmentation which is now possible will further enhance the relevance of customer communications, and different types of customer data will be cross-referenced to create targeted cross-selling campaigns closely tied to each contact's interests. MasterVision also handles different levels of customers (individuals, institutions such as academic libraries, and larger consortia).
We are pleased to announce that our data integration solution for Oxford Journals now incorporates the entire Ringgold database, providing sales and marketing staff with significant new opportunities for analysis and prospecting.
Ringgold provides a managed database of institutions worldwide with a known interest in academic content, including universities, colleges, hospitals and companies. In licensing this database and cross-referring it with existing customers via MasterVision, Oxford Journals are now able to create highly-targeted lists of prospective new customers.
MasterVision integrates a total of 12 different sources of customer data for Oxford Journals, including registrations, subscriptions, authors, and email alerts. Wherever possible, these individuals are also linked to a known institution via their email domain (for example, automatically linking john.smith[at]bristol.ac.uk to the University of Bristol). This means that new sales prospects can be mined not only by country and sector, but also by the number of related contacts, enabling sales effort to be focused on those organizations with the greatest level of interest.
Oxford Journals anticipate significant new sales opportunities to arise from the use of this third-party data set in combination with the integration, analysis and reporting tools provided by MasterVision.
Our core data integration product MasterVision now includes list comparison reports as a standard feature. This new report type allows you to upload an Excel spreadsheet of contacts, compare it against your entire MasterVision database, and instantly download the results. As well as viewing where records do or do not match, you can also take advantage of our flexible 'design your own spreadsheet' functionality to include extra fields in your final report. If you frequently buy in lists of contacts from external sources, it's now quick and easy to ensure that you're only paying for email addresses which you don't already have.
We are pleased to announce we have launched a major new feature - dashboards - included as part of our core product MasterVision. Dashboards can deliver essential management information in a highly visual format, and allow you to track all of your key performance indicators including customer recruitment, financial income, sign-ups, opt-ins, and more. It is quick and simple to create customised dashboards for each department or team, e.g. Management Dashboard, Marketing Dashboard, Sales Dashboard, etc. using easy-to-use editing tools.
Our systems are designed to scale extremely well in order to handle huge volumes of data, and last week we reached a new peak: our proprietary Bluefire database engine cleaned, validated and integrated over 90 million rows of data for our clients over a single 2-day period. This produced a full 'single customer view' for over 5 million unique contacts, all of which are then available to the relevant clients for detailed segmentation and analysis via our MasterVision product.
We're pleased to announce that our data centre, which houses all of the DataSalon web servers, is now 100% carbon neutral. The world-class data centre, located in the USA, has achieved a zero "carbon footprint" through offsetting all of the carbon dioxide produced from the operational running of the data centre and all administrative and support activities. The offsetting scheme invests in projects that reduce harmful carbon dioxide emissions around the world.
We are pleased to announce that our online integration platform MasterVision now includes automated contact profiling - a significant new tool to aid customer analysis and targeted marketing.
Profiling allows users to search for any set of contacts, and then use a single click to create a full profile: automatically highlighting the most prominent characteristics of that customer group in terms of location, interests, purchases, categories, permissions, etc.
This feature provides significant advantages to marketers: making it quicker and easier to understand customer segments, and to identify other contacts who 'look like' existing high-value customers. It has now been incorporated into MasterVision as a standard feature available to all of our clients.
By adopting DataSalon's MasterVision system in 2006, Oxford Journals (a division of Oxford University Press) successfully integrated 10 different databases into a single customer view. MasterVision's advanced analysis and segmentation tools have helped drive customer growth, which recently passed the milestone of 1 million unique contacts.
Our MasterVision system has been designed to be highly scalable, and is now processing over 10 million rows of source data every week on behalf of our clients. Information from many different sources is automatically integrated into 'single customer records' which can then be searched and analysed by marketing users within seconds.
After several months in development, we are proud to unveil our new mapping tool, which allows our clients to visualise and explore the distribution of contacts by country, state and postcode region. Maps currently available include the World, Europe, USA, UK and Greater London.
Oxford Journals, a division of Oxford University Press (OUP), today announced their adoption of MasterVision, an innovative new data integration system in order to provide highly flexible support for customer analysis and targeted marketing.
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