Oxford Journals

Oxford Journals publish over 200 academic journals both in print and online, and since 2006 have been using MasterVision as the principal tool for all marketing analysis and customer segmentation, joining up 10 different customer databases.

"I'm a huge fan of the MasterVision system..."

"I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data."

Rachel Goode, Marketing Director, Oxford Journals
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SAGE

SAGE is a leading international publisher of journals, books, and electronic media, and has adopted MasterVision to gain a complete customer view to support market analysis and sales prospecting.

"We have already seen an impressive return on our investment in MasterVision..."

"We have already seen an impressive return on our investment in MasterVision, and our results show how valuable it is to bring all customer information together into a single view. It means we can better serve the needs of our customers by providing them with much needed data for new purchasing decisions, and by directing our marketing efforts in a much more targeted and efficient way. MasterVision is an important tool for us as we strive to constantly improve our customer focus."

Clive Parry, Global Marketing Director, SAGE
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IOP Publishing

MasterVision brings together IOP's subscribers, usage data, turnaways, members, editorial data, conference series and more, enabling highly targeted and innovative marketing campaigns to grow both subscriptions and author submissions.

"We have been extremely impressed by both DataSalon's technology and staff..."

"We are very excited to be working with DataSalon. MasterVision provides the easy-to-use tools we need to identify relevant contacts for our subscription and editorial marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff."

Jo Allen, Head of Marketing & B2B, IOP Publishing
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BMJ

BMJ adopted MasterVision in 2006 to clean and integrate data across its key databases, and since then over 4m records have been collected, cleansed and merged every week to give a single joined-up view of more than 1m unique contacts.

"What we have achieved since adopting MasterVision has been truly impressive..."

"What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.

It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes."

Phil Caisley, Head of Information Services, BMJ
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RCN Publishing

MasterVision brings together data about RCN's subscribers, authors, members, alert and forum sign-ups, event attendees and advertisers. It is used to drive business development in new international markets, and to increase author submissions, subscription revenues, and event attendance.

"We have licensed MasterVision to give us a better understanding of our universe..."

"RCN Publishing is delighted to be working with MasterVision. We have licensed MasterVision to give us a better understanding of our universe - readers, authors, subscribers, users. We expect MasterVision to provide new insights into opportunities with existing and potential subscribers and authors."

Tony O'Rourke, Commercial Director, RCN Publishing
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The American Medical Association (AMA)

MasterVision integrates records for AMA members, journal subscribers, pay-per-view purchasers, online alerts and Continuing Medical Education (CME) services, providing AMA staff with a single master record for each customer for the first time.

"We are delighted with the MasterVision service from DataSalon..."

"We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product with the identification of gaps and anomalies in our customer data that we are now able to address, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch."

Elizabeth Solaro, Manager, Marketing and Promotions, The American Medical Association
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The British Editorial Society of Bone & Joint Surgery

Formed in 1953, The British Editorial Society of Bone & Joint Surgery is a not-for-profit charity and company publishing The Bone & Joint Journal. MasterVision gives BESBJS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, authors, specialties and access data.

"We were thrilled when we started using MasterVision to make better sense of our data..."

"We were thrilled when we started using MasterVision to make better sense of our data. We are now in a much better position to target leads, encourage growth in our subscriptions, and maintain the relationships with our existing customers that we have spent years developing. DataSalon's team have walked us through the set up process. They've been able to point us to incidents of poor data management which we've looked to improve, as well as showing us the best way to make use of MasterVision."

Adam White, Online Development Manager, The British Editorial Society of Bone & Joint Surgery
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Springer Healthcare

Springer Healthcare uses MasterVision to pull together its journal subscription data (both for individuals and institutions), other institutional sales data, and a host of sources pertaining to individuals including authors/reviewers, editorial board members, alert recipients, e-commerce purchasers, and online registrants.

"We are delighted with the single view and associated tools we now have at our fingertips..."

"I first heard about MasterVision at the UKSG conference in April of 2011. We signed a contract with DataSalon in May and sent over our first complete set of source data files in early July. DataSalon then needed just one calendar month to prepare a test system for us to review, and we went live before the end of August. We are using the system in earnest already and are delighted with the single view and associated tools we now have at our fingertips."

Ingrid Young, Product Manager, Adis Journals
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ProQuest

Leading information provider ProQuest has forged a 70-year reputation as a gateway to the world's knowledge. ProQuest uses MasterVision to provide customer insight and to drive customer engagement through better understanding of new customers and markets.

"We are excited to be bringing our core customer data together into a single view for the first time..."

"The combination of Ringgold's reference data and DataSalon's MasterVision product has provided us with an improved understanding of our products' market performance and potential. We are also excited to be bringing our core customer data together into a single view for the first time, and we foresee many avenues of customer research and analysis opening up before us."

Lynda James-Gilboe, SVP Marketing and Customer Care, ProQuest
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The Royal Society
of Chemistry

The RSC adopted MasterVision in 2009, and the service has since been rolled out across the whole organization. It now plays a key part in all business planning and operational activities, and is used on a day-to day basis within every department of the RSC.

"MasterVision is now central to our entire organization..."

"MasterVision is now central to our entire organization, and provides vital insight to all of our staff in many different ways. We saw the huge potential of a complete single customer view for the whole company, and are thrilled that the roll-out has been such a success."

Richard Crouch, Marketing Director, The Royal Society of Chemistry
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American Psychological Association

The APA uses MasterVision to integrate their institutional electronic and print subscribers, plus data relating to individual subscribers, members, authors and reviewers. All source data is fully de-duplicated to create a clear summary page for each customer listing all known data in a single view.

"We are very pleased to be working with DataSalon..."

"We are very pleased to be working with DataSalon. From the start we knew that MasterVision was the tool to pull together our institutional print and electronic subscription data. The system supports a hierarchy of different customer types, from consortia to institutions to individuals, bringing valuable datasets together."

Gary R. VandenBos, Publisher, American Psychological Association
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World Scientific

World Scientific staff use MasterVision for upselling and cross-selling related publications, focused renewal activities, identification of new prospects by demonstrating unmet demand for content based on denials, and helping libraries to make informed and evidence-based purchasing decisions.

"We have licensed MasterVision to give us a clearer understanding of relationships between individual customers and their institutions..."

"We have licensed MasterVision to give us a clearer understanding of the relationships between our individual customers and their institutions. We expect MasterVision to provide extremely valuable insight to enable us to carry out more targeted sales and marketing campaigns."

Ken Lillywhite, Journal Director, World Scientific
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European Respiratory Society

MasterVision gives ERS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, society members, authors, book sales, article sales, usage and turnaways.

"ERS is delighted to be working with DataSalon..."

"ERS is delighted to be working with DataSalon. We have licensed MasterVision to give us a clearer understanding of the relationships between our members, our individual customers and their institutions. We expect MasterVision to provide valuable insight into our customers and to enable us to carry out more targeted sales and marketing campaigns."

Elin Reeves, Head of Publications, European Respiratory Society
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The Journal of Bone and Joint Surgery

The Journal of Bone and Joint Surgery have been successfully using MasterVision since 2006, to integrate their US and UK subscriber databases, and to provide a central hub for all marketing analysis and campaigns.

"The hub of our data mining, benchmarking, and marketing programs..."

"As a newly hired Marketing Director, it was important for me to quickly put my hands on customer data - to feel empowered and able to learn about our customers immediately. MasterVision has facilitated my ability to do that. MasterVision allows me to query and stratify our customer base and answer almost any question my colleagues or I have regarding most types of customer and transaction data. It puts it all at my fingertips. I am expecting the tool to become the hub of our data mining, benchmarking, and marketing programs.

By joining together all of the various databases that store the information on when and how our customers make contact with us, I am able to develop and deliver targeted messages to very specific groups of customers. It provides a unique window into the behaviors and touch points of our audience and has become a fundamental tool for the marketing program. Best of all, MasterVision was fast and simple to set up, and it is very easy to use."

Michelle Haché, Marketing Director, The Journal of Bone and Joint Surgery
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The Stage Media Company

The Stage is a weekly British newspaper founded in 1880, covering all areas of the entertainment industry but focused primarily on theatre. MasterVision has integrated data from many different areas of the business including subscriptions, events, dating and jobs. It's used by the marketing team to create targeted campaigns to drive event attendance, new subscriptions and renewals.

"We have very quickly seen a return on our investment through increased event sign-ups..."

"It's very exciting to have gained such a clear and complete view of our customers. With MasterVision it has become really easy to understand the overlaps between our subscriber, events, dating and jobs databases, and we have very quickly seen a return on our investment through increased event sign-ups. We are now very optimistic about using this new level of customer insight to drive similar increases in newspaper and job site subscriptions too."

Grant Attwell, Head of Marketing, The Stage
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We are very excited to be working with DataSalon. MasterVision provides the easy-to-use tools we need to identify relevant contacts for our marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff.

Jo Allen, Head of Marketing & B2B, IOP Publishing

 

The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.

Andrew Nightingale, Business Development Manager, The Royal Society of Chemistry

We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch.

Elizabeth Solaro, Manager, Marketing and Promotions, The American Medical Association

 

I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning.

It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use.

It has enabled the whole marketing team to make the most of our customer data.

Rachel Goode, Marketing Director, Oxford Journals

 

What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

It has been a pleasure working with the DataSalon team during implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes.

Phil Caisley, Head of Information Services, BMJ Group
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