Oxford Journals

Oxford Journals publish over 200 academic journals both in print and online, and since 2006 have been using MasterVision as the principal tool for all marketing analysis and customer segmentation, joining up 10 different customer databases.

"I'm a huge fan of the MasterVision system..."

"I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data."

Rachel Goode, Group Communications Director, Oxford Journals
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Cambridge University Press

Cambridge University Press publishes over 350 peer-reviewed academic journals across a wide spread of subject areas. CUP are using MasterVision to integrate and analyse a wide range of books and journals data.

"We have been working closely with DataSalon since 2012, and are using MasterVision to join up many different sources of data..."

"We have been working closely with DataSalon since 2012, and are using MasterVision to join up many different sources of data. Adding the OrgRef dataset into the picture now provides us with a very effective and low-cost way to clean up our institutional data even further using standard identifiers."

Andrew Sykes, Institutional Marketing Director, Cambridge University Press
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IOP Publishing

MasterVision brings together IOP's subscribers, usage data, turnaways, members, editorial data, conference series and more, enabling highly targeted and innovative marketing campaigns to grow both subscriptions and author submissions.

"We have been extremely impressed by both DataSalon's technology and staff..."

"MasterVision provides the easy-to-use tools we need to identify relevant contacts for our subscription and editorial marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff."

Jo Allen, Head of Marketing & B2B, IOP Publishing
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BMJ

BMJ adopted MasterVision in 2006 to clean and integrate data across its key databases, and since then over 4m records have been collected, cleansed and merged every week to give a single joined-up view of more than 1m unique contacts.

"What we have achieved since adopting MasterVision has been truly impressive..."

"What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.

It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes."

Phil Caisley, Head of Information Services, BMJ
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RCNi

MasterVision brings together data about RCNi's subscribers, authors, members, alert and forum sign-ups, event attendees and advertisers. It is used to drive business development in new international markets, and to increase author submissions, subscription revenues, and event attendance.

"We have licensed MasterVision to give us a better understanding of our universe..."

"RCNi is delighted to be working with MasterVision. We have licensed MasterVision to give us a better understanding of our universe - readers, authors, subscribers, users. We expect MasterVision to provide new insights into opportunities with existing and potential subscribers and authors."

Tony O'Rourke, Commercial Director, RCNi
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The American Medical Association (AMA)

MasterVision integrates records for AMA members, journal subscribers, pay-per-view purchasers, online alerts and Continuing Medical Education (CME) services, providing AMA staff with a single master record for each customer for the first time.

"We are delighted with the MasterVision service from DataSalon..."

"We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product with the identification of gaps and anomalies in our customer data that we are now able to address, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch."

Elizabeth Solaro, Marketing Director, The American Medical Association
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The British Editorial Society of Bone & Joint Surgery

Formed in 1953, The British Editorial Society of Bone & Joint Surgery is a not-for-profit charity and company publishing The Bone & Joint Journal. MasterVision gives BESBJS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, authors, specialties and access data.

"We were thrilled when we started using MasterVision to make better sense of our data..."

"We were thrilled when we started using MasterVision to make better sense of our data. We are now in a much better position to target leads, encourage growth in our subscriptions, and maintain the relationships with our existing customers that we have spent years developing. DataSalon's team have walked us through the set up process. They've been able to point us to incidents of poor data management which we've looked to improve, as well as showing us the best way to make use of MasterVision."

Adam White, Online Development Manager, The British Editorial Society of Bone & Joint Surgery
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The Stage Media Company

The Stage is a weekly British newspaper founded in 1880, covering all areas of the entertainment industry but focused primarily on theatre. MasterVision has integrated data from many different areas of the business including subscriptions, events, dating and jobs. It's used by the marketing team to create targeted campaigns to drive event attendance, new subscriptions and renewals.

"We have very quickly seen a return on our investment through increased event sign-ups..."

"It's very exciting to have gained such a clear and complete view of our customers. With MasterVision it has become really easy to understand the overlaps between our subscriber, events, dating and jobs databases, and we have very quickly seen a return on our investment through increased event sign-ups. We are now very optimistic about using this new level of customer insight to drive similar increases in newspaper and job site subscriptions too."

Grant Attwell, Head of Marketing, The Stage
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American Society for Microbiology

The mission of ASM is to promote and advance the microbial sciences. MasterVision provides ASM with a complete view of their membership, authors and institutional subscribers, allowing for the identification of key patterns and trends in customer engagement.

Annual Reviews

Non-profit publisher Annual Reviews is using MasterVision to bring together their customer data on a secure platform, creating an overarching view of their organization. DataSalon and Annual Reviews have worked closely together to identify key data measures to clearly visualise trends, growth and gaps across different areas of customer engagement.

"This powerful data analytics tool helps identify opportunities for the organization..."

"Annual Reviews is pleased to be working with DataSalon. This powerful data analytics tool helps identify opportunities for the organization to extend our unique offer to new and existing customers who wish to license our collection of high impact journals across a broad range of disciplines."

Andrea Lopez, Director of Sales, Annual Reviews
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Taylor & Francis

MasterVision provides Taylor & Francis staff with user-friendly access to each customer's subscriptions, usage and denials activity in one place, and has quickly become established as a core tool for driving sales and informing strategy.

"MasterVision has transformed the way we interact with customer data..."

"MasterVision has transformed the way we interact with customer data: both drastically reducing the time taken to retrieve data and do complex analyses, and allowing staff to better understand and respond to the needs of our global customer base"

Jo Cross, Head of Research and Business Intelligence, Taylor & Francis
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Wiley

DataSalon's cloud service MasterVision provides Wiley staff with user-friendly access to a complete single customer view incorporating sales, usage, authors and citations, and has quickly become established as an essential tool for driving sales and informing strategy.

"Working with the experts at DataSalon has been an extremely rewarding experience..."

"Working with the experts at DataSalon has been an extremely rewarding experience. They have rapidly customised their MasterVision application to support Wiley's goal of better understanding our customers and their interactions with Wiley, thus enabling us to act as a better partner to them. In a short time MasterVision has established itself as a must have tool which we look forward to further developing over the coming months."

Iain Craig, Director, Market & Publishing Analytics, Wiley
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ProQuest

Leading information provider ProQuest has forged a 70-year reputation as a gateway to the world's knowledge. ProQuest uses MasterVision to provide customer insight and to drive customer engagement through better understanding of new customers and markets.

"We are excited to be bringing our core customer data together into a single view for the first time..."

"The combination of Ringgold's reference data and DataSalon's MasterVision product has provided us with an improved understanding of our products' market performance and potential. We are also excited to be bringing our core customer data together into a single view for the first time, and we foresee many avenues of customer research and analysis opening up before us."

Lynda James-Gilboe, SVP Marketing and Customer Care, ProQuest
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The Royal Society
of Chemistry

The RSC adopted MasterVision in 2009, and the service has since been rolled out across the whole organization. It now plays a key part in all business planning and operational activities, and is used on a day-to day basis within every department of the RSC.

"MasterVision is now central to our entire organization..."

"MasterVision is now central to our entire organization, and provides vital insight to all of our staff in many different ways. We saw the huge potential of a complete single customer view for the whole company, and are thrilled that the roll-out has been such a success."

Richard Crouch, Marketing Director, The Royal Society of Chemistry
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Brill

Brill use MasterVision to clean and connect a wide range of data sources to create a complete single view of all their books and journals customers, with the OrgRef dataset providing a trusted and licence-free way to standardize institutional data.

"MasterVision has made it so much easier to explore and enhance our customer understanding..."

"MasterVision has made it so much easier to explore and enhance our customer understanding. By bringing together all of our customer and author data, we can quickly identify important new opportunities, and gain much greater value from our existing customer information."

Heleen Palmen, Sales and Marketing Manager, Brill
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The Royal Society

MasterVision gives The Royal Society Publishing a complete view of all their journal customers, by connecting multiple data sources including subscriptions, usage, alerts, events and authors. This integrated view means staff now have a complete picture of each customer's level of engagement, with detailed headlines and core measures easily available.

"MasterVision is already proving an invaluable tool for our marketing department..."

"MasterVision is already proving an invaluable tool for our marketing department: in meeting our reporting needs and for building campaign lists. We look forward to working with DataSalon to add more data over time and build even more useful reports for other departments such as editorial and sales."

Charles Lusty, Head of Publishing Operations, The Royal Society
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American Psychological Association

The APA uses MasterVision to integrate their institutional electronic and print subscribers, plus data relating to individual subscribers, members, authors and reviewers. All source data is fully de-duplicated to create a clear summary page for each customer listing all known data in a single view.

"We are very pleased to be working with DataSalon..."

"We are very pleased to be working with DataSalon. From the start we knew that MasterVision was the tool to pull together our institutional print and electronic subscription data. The system supports a hierarchy of different customer types, from consortia to institutions to individuals, bringing valuable datasets together."

Gary R. VandenBos, Publisher, American Psychological Association
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World Scientific

World Scientific staff use MasterVision for upselling and cross-selling related publications, focused renewal activities, identification of new prospects by demonstrating unmet demand for content based on denials, and helping libraries to make informed and evidence-based purchasing decisions.

"We have licensed MasterVision to give us a clearer understanding of relationships between individual customers and their institutions..."

"We have licensed MasterVision to give us a clearer understanding of the relationships between our individual customers and their institutions. We expect MasterVision to provide extremely valuable insight to enable us to carry out more targeted sales and marketing campaigns."

Ken Lillywhite, Journal Director, World Scientific
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European Respiratory Society

MasterVision gives ERS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, society members, authors, book sales, article sales, usage and turnaways.

"ERS is delighted to be working with DataSalon..."

"ERS is delighted to be working with DataSalon. We have licensed MasterVision to give us a clearer understanding of the relationships between our members, our individual customers and their institutions. We expect MasterVision to provide valuable insight into our customers and to enable us to carry out more targeted sales and marketing campaigns."

Elin Reeves, Head of Publications, European Respiratory Society
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The Journal of Bone and Joint Surgery

The Journal of Bone and Joint Surgery have been successfully using MasterVision since 2006, to integrate their US and UK subscriber databases, and to provide a central hub for all marketing analysis and campaigns.

"The hub of our data mining, benchmarking, and marketing programs..."

"As a newly hired Marketing Director, it was important for me to quickly put my hands on customer data - to feel empowered and able to learn about our customers immediately. MasterVision has facilitated my ability to do that. MasterVision allows me to query and stratify our customer base and answer almost any question my colleagues or I have regarding most types of customer and transaction data. It puts it all at my fingertips. I am expecting the tool to become the hub of our data mining, benchmarking, and marketing programs.

By joining together all of the various databases that store the information on when and how our customers make contact with us, I am able to develop and deliver targeted messages to very specific groups of customers. It provides a unique window into the behaviors and touch points of our audience and has become a fundamental tool for the marketing program. Best of all, MasterVision was fast and simple to set up, and it is very easy to use."

Michelle Haché, Marketing Director, The Journal of Bone and Joint Surgery
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American Society for Nutrition

The American Society for Nutrition (ASN) is a non-profit organization using MasterVision to clean and connect their customer data into a comprehensive single view to help inform business planning by bringing together subscriptions, usage, denials, author data and more.

 

 

 

MasterVision has transformed the way we interact with customer data.

It has both drastically reduced the time taken to retrieve data and do complex analyses, and allowed staff to better understand and respond to the needs of our global customer base.

Jo Cross, Head of Research and Business Intelligence, Taylor & Francis

 

 

 

 

Working with the experts at DataSalon has been an extremely rewarding experience. They have rapidly customised their MasterVision application to support Wiley's goal of better understanding our customers and their interactions with Wiley, thus enabling us to act as a better partner to them. In a short time MasterVision has established itself as a must have tool which we look forward to further developing over the coming months.

Iain Craig, Director, Market & Publishing Analytics, Wiley

 

 

MasterVision provides the easy-to-use tools we need to identify relevant contacts for our marketing campaigns, as well as our other customer communications.

With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff.

Jo Allen, Head of Marketing & B2B, IOP Publishing

 

The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.

Andrew Nightingale, Head of Business Development, The Royal Society of Chemistry

 

We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch.

Elizabeth Solaro, Marketing Director, The American Medical Association

 

I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning.

It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.

Rachel Goode, Group Communications Director, Oxford Journals

 

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