Clients

"I'm a huge fan of the MasterVision system..."

"I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data."

Rachel Goode, Marketing Director, Oxford Journals

"We have already seen an impressive return on our investment in MasterVision..."

"We have already seen an impressive return on our investment in MasterVision, and our results show how valuable it is to bring all customer information together into a single view. It means we can better serve the needs of our customers by providing them with much needed data for new purchasing decisions, and by directing our marketing efforts in a much more targeted and efficient way. MasterVision is an important tool for us as we strive to constantly improve our customer focus."

Clive Parry, Global Marketing Director, SAGE

"We have been extremely impressed by both DataSalon's technology and staff..."

"We are very excited to be working with DataSalon. MasterVision provides the easy-to-use tools we need to identify relevant contacts for our subscription and editorial marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff."

Jo Allen, Head of Marketing & B2B, IOP Publishing

"What we have achieved since adopting MasterVision has been truly impressive..."

"What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.

It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes."

Phil Caisley, Head of Information Services, BMJ Group

"We have licensed MasterVision to give us a better understanding of our universe..."

"RCN Publishing is delighted to be working with MasterVision. We have licensed MasterVision to give us a better understanding of our universe - readers, authors, subscribers, users. We expect MasterVision to provide new insights into opportunities with existing and potential subscribers and authors."

Tony O'Rourke, Commercial Director, RCN Publishing

"We are delighted with the MasterVision service from DataSalon..."

"We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product with the identification of gaps and anomalies in our customer data that we are now able to address, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch."

Elizabeth Solaro, Manager, Marketing and Promotions, The American Medical Association

"We are delighted with the single view and associated tools we now have at our fingertips..."

"I first heard about MasterVision at the UKSG conference in April of 2011. We signed a contract with DataSalon in May and sent over our first complete set of source data files in early July. DataSalon then needed just one calendar month to prepare a test system for us to review, and we went live before the end of August. We are using the system in earnest already and are delighted with the single view and associated tools we now have at our fingertips."

Ingrid Young, Product Manager, Adis Journals

"We have very quickly seen a return on our investment through increased event sign-ups..."

"It's very exciting to have gained such a clear and complete view of our customers. With MasterVision it has become really easy to understand the overlaps between our subscriber, events, dating and jobs databases, and we have very quickly seen a return on our investment through increased event sign-ups. We are now very optimistic about using this new level of customer insight to drive similar increases in newspaper and job site subscriptions too."

Grant Attwell, Head of Marketing, The Stage

"The hub of our data mining, benchmarking, and marketing programs..."

"As a newly hired Marketing Director, it was important for me to quickly put my hands on customer data - to feel empowered and able to learn about our customers immediately. MasterVision has facilitated my ability to do that. MasterVision allows me to query and stratify our customer base and answer almost any question my colleagues or I have regarding most types of customer and transaction data. It puts it all at my fingertips. I am expecting the tool to become the hub of our data mining, benchmarking, and marketing programs.

By joining together all of the various databases that store the information on when and how our customers make contact with us, I am able to develop and deliver targeted messages to very specific groups of customers. It provides a unique window into the behaviors and touch points of our audience and has become a fundamental tool for the marketing program. Best of all, MasterVision was fast and simple to set up, and it is very easy to use."

Michelle Haché, Marketing Director, The Journal of Bone and Joint Surgery

"DataSalon provides a unique combination of publishing industry experience and data analysis expertise..."

"DataSalon is an excellent fit for Swets, providing a unique combination of publishing industry experience and data analysis expertise, with an established record of creating effective and user-friendly solutions"

David Main, CEO, Swets

"We are excited to be bringing our core customer data together into a single view for the first time..."

"The combination of Ringgold's reference data and DataSalon's MasterVision product has provided us with an improved understanding of our products' market performance and potential. We are also excited to be bringing our core customer data together into a single view for the first time, and we foresee many avenues of customer research and analysis opening up before us."

Lynda James-Gilboe, SVP Marketing and Customer Care, ProQuest

"DataSalon was great to work with. What they accomplished was absolutely invaluable..."

"DataSalon was great to work with. What they accomplished in joining up our data into a virtual data warehouse in weeks, instead of the years it might have taken us to build a real warehouse, was absolutely invaluable. The ability to now aggregate a set of customer data into a single 360-degree view for data mining and gap analysis has greatly enhanced our ability to build customer relationships and quickly and effectively target our marketing efforts."

Lori Carlin, Director, Fulfillment & Marketing Services, The American Institute of Physics

"MasterVision is now central to our entire organisation..."

"MasterVision is now central to our entire organisation, and provides vital insight to all of our staff in many different ways. We saw the huge potential of a complete single customer view for the whole company, and are thrilled that the roll-out has been such a success."

Richard Crouch, Marketing Director, The Royal Society of Chemistry

"We are very pleased to be working with DataSalon..."

"We are very pleased to be working with DataSalon. From the start we knew that MasterVision was the tool to pull together our institutional print and electronic subscription data. The system supports a hierarchy of different customer types, from consortia to institutions to individuals, bringing valuable datasets together."

Gary R. VandenBos, Publisher, American Psychological Association

"The combination of publishing and technical skills provided was first class..."

"The combination of publishing and technical skills provided was first class, and ensured that we created a reliable online service which delivered everything we set out to achieve. Overall it was a pleasure to work with such a professional team - it was truly impressive to see the entire system built and launched on time without a hitch."

Liam Earney, Collections Manager, JISC Collections

"...a really fast and user-friendly way for our research team to access our Identify database"

"MasterVision provides a really fast and user-friendly way for our research team to access our Identify database, and the visual hierarchy viewer makes it extremely easy to explore the many relationships between different consortia and institutions."

Helen Henderson, VP Marketing, Research & Development, Ringgold