Solutions designed for publishers just like you. Find out what they think ...
Many of the world's biggest scholarly publishers rely on DataSalon to help drive new sales, inform future strategy, and provide accurate insight to the whole organization.
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Complete Customer Insight
- Join all your customer data from multiple source systems into a single view.
- Fully hosted and managed online service: hassle free setup and maintenance.
- Designed from the ground up specifically for the needs of academic publishers.
- Identify and clean-up data quality issues in your source data.
Why MasterVision?
- Profile institutions by revenue, usage, turnaways, author submissions, and more.
- Analyse purchasing patterns for effective cross-selling and up-selling.
- Identify prospects using article purchases, alert signups, subject interests, etc.
- Easily create visual charts, country and state maps, and management dashboards.
- Enhance data quality via reports on validity, completeness, recency and more.
MasterVision has transformed the way we interact with customer data.
It has both drastically reduced the time taken to retrieve data and do complex analyses, and allowed staff to better understand and respond to the needs of our global customer base.
, Head of Research and Business Intelligence, Taylor & Francis
Working with the experts at DataSalon has been an extremely rewarding experience. They have rapidly customised their MasterVision application to support Wiley's goal of better understanding our customers and their interactions with Wiley, thus enabling us to act as a better partner to them. In a short time MasterVision has established itself as a must have tool which we look forward to further developing over the coming months.
, Director, Market & Publishing Analytics, Wiley
MasterVision provides the easy-to-use tools we need to identify relevant contacts for our marketing campaigns, as well as our other customer communications.
With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff.
, Head of Marketing & B2B, IOP Publishing
The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.
, Head of Business Development, The Royal Society of Chemistry
I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning.
It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.
, Group Communications Director, Oxford Journals
From Our Blog
A winning combination: targeted segments in MasterVision. DataSalon's MasterVision service integrates all your data from different source systems, typically including subscriptions, article submissions, usage and denials. This means that searches can potentially become quite complicated, which is where our visual Venn diagram segmentation tool comes in. More
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