Oxford Journals

Oxford Journals publish over 200 academic journals both in print and online, and since 2006 have been using MasterVision as the principal tool for all marketing analysis and customer segmentation, joining up 10 different customer databases.

OUP have adopted PaperStack to provide them with full API integration with both ScholarOne and Editorial Manager. A range of standard and bespoke reports have been created to deliver fast, accurate, and intuitive views onto their article submissions. Filtered access and data sub-setting rules allow OUP to share access with over 100 related societies.

"I'm a huge fan of the MasterVision system..."

"I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data."

Rachel Goode, Group Communications Director, Oxford Journals
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IOP Publishing

MasterVision brings together IOP's subscribers, usage data, turnaways, members, editorial data, conference series and more, enabling highly targeted and innovative marketing campaigns to grow both subscriptions and author submissions.

"We have been extremely impressed by both DataSalon's technology and staff..."

"MasterVision provides the easy-to-use tools we need to identify relevant contacts for our subscription and editorial marketing campaigns, as well as our other customer communications. With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff."

Jo Allen, Head of Marketing & B2B, IOP Publishing
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BMJ

BMJ adopted MasterVision in 2006 to clean and integrate data across its key databases, and since then over 4m records have been collected, cleansed and merged every week to give a single joined-up view of more than 1m unique contacts.

"What we have achieved since adopting MasterVision has been truly impressive..."

"What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.

It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes."

Phil Caisley, Head of Information Services, BMJ
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Mark Allen Group

MasterVision joins up all of MAG's different data sources and empowers sales and marketing staff to take control of their own data analysis with agile and flexible tools and direct access to key business intelligence. The MAG team uses MasterVision to generate leads both locally and globally, looking at usage and subscriptions alongside other customer interactions.

"It's great to have all this information at our fingertips..."

"It's great to have all this information at our fingertips, with the ability to slice and dice it in ways we wouldn't have even thought of previously. Before, we would have had to ask for, and wait for, this information from multiple departments and by the time it did come back the initial need or thought process would have been forgotten. We are delighted to have chosen MasterVision; the team have been so helpful throughout the launch process."

Matthew Cianfarani, Director - International Business Development, Mark Allen Group
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Hindawi Limited

DataSalon supports Hindawi Limited in delivering and visualising key information about the entire Hindawi journals portfolio. The reports are available for anyone to access and include data on submissions, acceptances, publications, turnaround times, numbers of authors, article usage, and more.

NEJM Group

MasterVision provides NEJM staff with quick and easy access to customer subscriptions and sales leads, all in one place, to help maximise customer retention, drive sales, and inform their business strategy.

ASCO Publications

PaperStack provides ASCO with full API integration with ScholarOne and delivers comprehensive reporting onto all areas of their submissions workflow. The addition of author and reviewers survey data allows them to analyse the author/reviewer experience and deliver the best service possible for their contributors.

The British Editorial Society of Bone & Joint Surgery

Formed in 1953, The British Editorial Society of Bone & Joint Surgery is a not-for-profit charity and company publishing The Bone & Joint Journal. MasterVision gives BESBJS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, authors, specialties and access data.

"We were thrilled when we started using MasterVision to make better sense of our data..."

"We were thrilled when we started using MasterVision to make better sense of our data. We are now in a much better position to target leads, encourage growth in our subscriptions, and maintain the relationships with our existing customers that we have spent years developing. DataSalon's team have walked us through the set up process. They've been able to point us to incidents of poor data management which we've looked to improve, as well as showing us the best way to make use of MasterVision."

Adam White, Online Development Manager, The British Editorial Society of Bone & Joint Surgery
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IWA Publishing

IWA Publishing have adopted DataSalon's cloud based service MasterVision to join together their wealth of sales, editorial and usage data to give a complete single customer view allowing for detailed reporting and dashboards illustrating key trends in submissions, usage and sales.

"MasterVision is a fantastic tool that gives us better analytics more quickly..."

"We are very happy to be partnering with the team at DataSalon to find practical solutions to enable us achieve our goals. MasterVision is a fantastic tool that gives us better analytics more quickly and a deeper understanding of our customer base. We have enjoyed using MasterVision's functionality, developing dashboards and reports, and look forward to seeing the benefits it delivers to our business."

Margarita Lygizou, Marketing & Digital Development Manager, IWA Publishing
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Taylor & Francis

MasterVision provides Taylor & Francis staff with user-friendly access to each customer's subscriptions, usage and denials activity in one place, and has quickly become established as a core tool for driving sales and informing strategy.

Taylor & Francis also use PaperStack for full 'out-of-the-box' API integration with both ScholarOne and Editorial Manager. PaperStack provides publishing staff with data insight across their complex portfolio of journals. These insights take the form of user-friendly reports covering submission and acceptance rates, turnaround times, geographical distribution of authors and reviewers, and more - all of which can be broken down by facets such as subject area, journal, article type and publishing model to give whatever level of detail is required.

"MasterVision has transformed the way we interact with customer data..."

"MasterVision has transformed the way we interact with customer data: both drastically reducing the time taken to retrieve data and do complex analyses, and allowing staff to better understand and respond to the needs of our global customer base"

Jo Cross, Head of Research and Business Intelligence, Taylor & Francis
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Wiley

DataSalon's cloud service MasterVision provides Wiley staff with user-friendly access to a complete single customer view incorporating sales, usage, authors and citations, and has quickly become established as an essential tool for driving sales and informing strategy.

"Working with the experts at DataSalon has been an extremely rewarding experience..."

"Working with the experts at DataSalon has been an extremely rewarding experience. They have rapidly customised their MasterVision application to support Wiley's goal of better understanding our customers and their interactions with Wiley, thus enabling us to act as a better partner to them. In a short time MasterVision has established itself as a must have tool which we look forward to further developing over the coming months."

Iain Craig, Director, Market & Publishing Analytics, Wiley
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ProQuest

Leading information provider ProQuest has forged a 70-year reputation as a gateway to the world's knowledge. ProQuest uses MasterVision to provide customer insight and to drive customer engagement through better understanding of new customers and markets.

"We are excited to be bringing our core customer data together into a single view for the first time..."

"The combination of Ringgold's reference data and DataSalon's MasterVision product has provided us with an improved understanding of our products' market performance and potential. We are also excited to be bringing our core customer data together into a single view for the first time, and we foresee many avenues of customer research and analysis opening up before us."

Lynda James-Gilboe, SVP Marketing and Customer Care, ProQuest
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The Royal Society
of Chemistry

The RSC adopted MasterVision in 2009, and the service has since been rolled out across the whole organization. It now plays a key part in all business planning and operational activities, and is used on a day-to day basis within every department of the RSC.

PaperStack provides the RSC with full ScholarOne API integration and delivers insights via a comprehensive set of user-friendly reports covering submission and acceptance rates, turnaround times, and more. PaperStack also supports key Read & Publish reporting requirements, supporting RSC's OA program.

"MasterVision is now central to our entire organization..."

"MasterVision is now central to our entire organization, and provides vital insight to all of our staff in many different ways. We saw the huge potential of a complete single customer view for the whole company, and are thrilled that the roll-out has been such a success."

Richard Crouch, Marketing Director, The Royal Society of Chemistry
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The Royal Society

MasterVision gives The Royal Society Publishing a complete view of all their journal customers, by connecting multiple data sources including subscriptions, usage, alerts, events and authors. This integrated view means staff now have a complete picture of each customer's level of engagement, with detailed headlines and core measures easily available.

"MasterVision is already proving an invaluable tool for our marketing department..."

"MasterVision is already proving an invaluable tool for our marketing department: in meeting our reporting needs and for building campaign lists. We look forward to working with DataSalon to add more data over time and build even more useful reports for other departments such as editorial and sales."

Charles Lusty, Head of Publishing Operations, The Royal Society
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American Psychological Association

The APA uses MasterVision to integrate their institutional electronic and print subscribers, plus data relating to individual subscribers, members, authors and reviewers. All source data is fully de-duplicated to create a clear summary page for each customer listing all known data in a single view.

"We are very pleased to be working with DataSalon..."

"We are very pleased to be working with DataSalon. From the start we knew that MasterVision was the tool to pull together our institutional print and electronic subscription data. The system supports a hierarchy of different customer types, from consortia to institutions to individuals, bringing valuable datasets together."

Gary R. VandenBos, Publisher, American Psychological Association
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European Respiratory Society

MasterVision gives ERS a complete 'single customer view' of all their customers and contacts, incorporating subscribers, society members, authors, book sales, article sales, usage and turnaways.

"ERS is delighted to be working with DataSalon..."

"ERS is delighted to be working with DataSalon. We have licensed MasterVision to give us a clearer understanding of the relationships between our members, our individual customers and their institutions. We expect MasterVision to provide valuable insight into our customers and to enable us to carry out more targeted sales and marketing campaigns."

Elin Reeves, Head of Publications, European Respiratory Society
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MasterVision has transformed the way we interact with customer data.

It has both drastically reduced the time taken to retrieve data and do complex analyses, and allowed staff to better understand and respond to the needs of our global customer base.

Jo Cross, Head of Research and Business Intelligence, Taylor & Francis

Working with the experts at DataSalon has been an extremely rewarding experience. They have rapidly customised their MasterVision application to support Wiley's goal of better understanding our customers and their interactions with Wiley, thus enabling us to act as a better partner to them. In a short time MasterVision has established itself as a must have tool which we look forward to further developing over the coming months.

Iain Craig, Director, Market & Publishing Analytics, Wiley

MasterVision provides the easy-to-use tools we need to identify relevant contacts for our marketing campaigns, as well as our other customer communications.

With data from across the business brought together in a single environment and intelligently connected up so quickly and efficiently, we have been extremely impressed by both DataSalon's technology and staff.

Jo Allen, Head of Marketing & B2B, IOP Publishing

The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.

Andrew Nightingale, Head of Business Development, The Royal Society of Chemistry

I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning.

It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.

Rachel Goode, Group Communications Director, Oxford Journals
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