News

The American Institute of Physics (AIP), one of the world's largest publishers of physical sciences research, announced today that it has adopted DataSalon's MasterVision service to create a complete profile of all subscribing institutions and new prospects. The system merges data from many different source systems, combining subscriptions, online usage, turnaways, alert signups, single article sales, author submissions, and marketing campaigns. It also incorporates Ringgold's Identify database that provides reference data for existing subscribers, and lists of potential new institutional prospects classified by location, size, interests, etc.

Ringgold and DataSalon are pleased to announce a major new service to aid publishers in visualizing customer hierarchies, following a strategic partnership agreed in March 2009 between the two companies. DataSalon's MasterVision platform has now been significantly enhanced with the addition of an interactive hierarchy viewer, providing academic publishers with a highly visual 'family tree' view of Ringgold's entire Identify database.

We are pleased to announce that our Client Director, James Culling will be presenting a session at the HighWire Publishers' Conference in Washington on Tuesday 27th October. James will be providing a series of case studies to illustrate how several different publishers have derived extra insight and sales opportunities from their existing customer data. The session is open to all HighWire publishers, and marketing and sales staff may find the case studies of particular interest.

We will be speaking at the ALPSP pre-conference workshop 'Database marketing: digging for gold' on 9th September, in Oxfordshire, UK. The workshop will highlight how tools such as MasterVision can be used to achieve an integrated view of your customers, and segment them for up-selling, cross-selling, and prospecting. We will also be publicly demonstrating our new 'Hierarchy Viewer' for first time, following several months of research and development and input from several leading publishers.

The American Medical Association (AMA) announced today that it has adopted DataSalon's product MasterVision in order to establish a complete 'single customer view'. Records for AMA members, journal subscribers and pay-per-view purchasers, as well as data from the JAMA & Archives online alerting and Continuing Medical Education (CME) services, have been integrated from several source systems, building a single master record for each customer for the first time. Key benefits include the improved relevance of customer communications and the means to create targeted cross/up-selling campaigns that are closely tied to each contact's known interests.

We are very pleased to announce that James Culling has recently joined the team as Client Director. James is now responsible for managing the relationship between DataSalon and the publishing industry, including account management of existing clients, sales to new publisher clients, and overseeing further product development for the publishing market. James has worked in the scholarly publishing industry for 12 years, in a wide-ranging career that includes posts with Oxford University Press, Scholarly Information Strategies (SIS), Ex Libris, Ingenta/CatchWord, and Swets Blackwell.

We are pleased to announce a strategic partnership combining Ringgold's Identify database and DataSalon's MasterVision platform. The partnership will provide publishers with access to 'best of breed' solutions for hierarchical institutional identifiers and flexible integration, search and analysis of customer data.

In combining the rich data of Identify with MasterVision's powerful search and analysis tools, publishers are able to explore and maximise the value of existing customers and target new prospects more flexibly than ever before. Customer segments can be visualised in many ways, including as hotspot maps of the World, USA and UK; as pie charts detailing the breakdown of customers' sectors and specialties; or as bar charts tracking signups or lapses over time.

In addition, MasterVision can link thousands of individual contacts, authors or subscribers to their parent institutions using Identify to match up their email domains.

We are pleased to announce that The Royal Society of Chemistry (RSC) have adopted our core product MasterVision in order to establish a complete 'single customer view'. The solution cleans and integrates all of the RSC's existing data sourced from 12 different systems, and builds a single record for each customer. The detailed analysis and segmentation which is now possible will further enhance the relevance of customer communications, and different types of customer data will be cross-referenced to create targeted cross-selling campaigns closely tied to each contact's interests. MasterVision also handles different levels of customers (individuals, institutions such as academic libraries, and larger consortia).

We are pleased to announce that our data integration solution for Oxford Journals now incorporates the entire Ringgold database, providing sales and marketing staff with significant new opportunities for analysis and prospecting.

Ringgold provides a managed database of institutions worldwide with a known interest in academic content, including universities, colleges, hospitals and companies. In licensing this database and cross-referring it with existing customers via MasterVision, Oxford Journals are now able to create highly-targeted lists of prospective new customers.

MasterVision integrates a total of 12 different sources of customer data for Oxford Journals, including registrations, subscriptions, authors, and email alerts. Wherever possible, these individuals are also linked to a known institution via their email domain (for example, automatically linking john.smith[at]bristol.ac.uk to the University of Bristol). This means that new sales prospects can be mined not only by country and sector, but also by the number of related contacts, enabling sales effort to be focused on those organisations with the greatest level of interest.

Oxford Journals anticipate significant new sales opportunities to arise from the use of this third-party data set in combination with the integration, analysis and reporting tools provided by MasterVision.

We are pleased to announce that Sightsavers International have introduced our MasterVision system to gain increased insight about their supporter base and boost their fundraising campaigns. The system has efficiently 'web-enabled' the charity's existing supporter database, empowering staff in their UK, Ireland and Italy offices to get 'hands-on' with their data for the first time, allowing them to create their own searches, charts, maps, and dashboards.

Incisive Media are a specialist publisher in the fields of financial and professional services, and their Investment Events team organise over 70 events each year, including conferences and exhibitions. Incisive Media have adopted MasterVision to seamlessly combine large volumes of data about all current and historic event attendees, new prospects, and print subscribers into a single user-friendly web interface. MasterVision now makes it extremely simple for marketing staff to select very targeted groups of contacts based on their location, company details, interests, and past behaviour.

The Academic Database Assessment Tool (ADAT) is a free service developed for JISC Collections by DataSalon allowing librarians to compare and contrast bibliographic and full text databases and content platforms. In response to the positive feedback we have received from site users, we relaunched the service at the beginning of October with some new suppliers on board, and new features including 'Database Dashboards', which show a visual breakdown of the title lists provided by each participating database.

Our core data integration product MasterVision now includes list comparison reports as a standard feature. This new report type allows you to upload an Excel spreadsheet of contacts, compare it against your entire MasterVision database, and instantly download the results. As well as viewing where records do or do not match, you can also take advantage of our flexible 'design your own spreadsheet' functionality to include extra fields in your final report. If you frequently buy in lists of contacts from external sources, it's now quick and easy to ensure that you're only paying for email addresses which you don't already have.

We are pleased to announce we have launched a major new feature - dashboards - included as part of our core product MasterVision. Dashboards can deliver essential management information in a highly visual format, and allow you to track all of your key performance indicators including customer recruitment, financial income, sign-ups, opt-ins, and more. It is quick and simple to create customised dashboards for each department or team, e.g. Management Dashboard, Marketing Dashboard, Sales Dashboard, etc. using easy-to-use editing tools.

Our systems are designed to scale extremely well in order to handle huge volumes of data, and last week we reached a new peak: our proprietary Bluefire database engine cleaned, validated and integrated over 90 million rows of data for our clients over a single 2-day period. This produced a full 'single customer view' for over 5 million unique contacts, all of which are then available to the relevant clients for detailed segmentation and analysis via our MasterVision product.

We're pleased to announce that our data centre, which houses all of the DataSalon web servers, is now 100% carbon neutral. The world-class data centre, located in the USA, has achieved a zero "carbon footprint" through offsetting all of the carbon dioxide produced from the operational running of the data centre and all administrative and support activities. The offsetting scheme invests in projects that reduce harmful carbon dioxide emissions around the world.

We are pleased to announce that our online integration platform MasterVision now includes automated contact profiling - a significant new tool to aid customer analysis and targeted marketing.

Profiling allows users to search for any set of contacts, and then use a single click to create a full profile: automatically highlighting the most prominent characteristics of that customer group in terms of location, interests, purchases, categories, permissions, etc.

This feature provides significant advantages to marketers: making it quicker and easier to understand customer segments, and to identify other contacts who 'look like' existing high-value customers. It has now been incorporated into MasterVision as a standard feature available to all of our clients.

By adopting DataSalon's MasterVision system in 2006, Oxford Journals (a division of Oxford University Press) successfully integrated 10 different databases into a single customer view. MasterVision's advanced analysis and segmentation tools have helped drive customer growth, which recently passed the milestone of 1 million unique contacts.

On behalf of JISC Collections, DataSalon have developed and launched an innovative database comparison tool using our core data integration and reporting platform. The 'ADAT' system (www.jisc-adat.com) is a free online service which allows the academic and library community to compare and contrast different bibliographic and full-text databases. DataSalon designed and developed the system and will now continue to host and maintain the service, which is sponsored by several major suppliers. ADAT uses our proprietary tools for integrating multiple data sources into a user-friendly and searchable online interface. We also developed a new Venn Diagram tool for this service, to provide a clear visual 'map' of the overlaps between different databases.

Our MasterVision system has been designed to be highly scalable, and is now processing over 10 million rows of source data every week on behalf of our clients. Information from many different sources is automatically integrated into 'single customer records' which can then be searched and analysed by marketing users within seconds.

MasterVision is entirely web-based and requires no installation or plug-ins. As part of our launch of the new version 3, it has now been fully tested and approved with a total of 15 different web browsers, including multiple versions of Internet Explorer, Firefox and Opera for PC, and Safari, Firefox and Internet Explorer for Mac.

After several months in development, we are proud to unveil our new mapping tool, which allows our clients to visualise and explore the distribution of contacts by country, state and postcode region. Maps currently available include the World, Europe, USA, UK and Greater London.

Our web-based customer integration system MasterVision has now been live for 1 year and has maintained 100% availability. The system was launched in July 2006, and since then has been running 24/7 for an entire year with zero down-time. We guarantee all of our clients the same 100% service level as standard.

We take our responsibilities for securing our clients' data very seriously, and have successfully completed a full internal audit of data security. Every stage of data handling including delivery, processing, storage and hosting uses strict security measures, with a range of daily checks also in place. We also make extensive use of strong encryption to protect all of the data we process, ensuring a world-class level of data security.

DataSalon have begun working with BSI British Standards, providing consultancy and project support relating to e-publishing and XML data capture and conversion. BSI British Standards has a globally recognised reputation for independence, integrity and innovation in the production of standards and information products that promote and share best practice.

Oxford Journals, a division of Oxford University Press (OUP), today announced their adoption of MasterVision, an innovative new data integration system in order to provide highly flexible support for customer analysis and targeted marketing.