Testimonials

DataSalon was great to work with. What they accomplished in joining up our data into a virtual data warehouse in weeks, instead of the years it might have taken us to build a real warehouse, was absolutely invaluable. The ability to now aggregate a set of customer data into a single 360-degree view for data mining and gap analysis has greatly enhanced our ability to build customer relationships and quickly and effectively target our marketing efforts.

Lori Carlin, Director, Fulfillment & Marketing Services, The American Institute of Physics

The single customer view which we've established will now become the central focus for all our sales and marketing plans. We're really excited about the positive effects this will have both for our staff and our customers. In working with DataSalon we've completed a very complex project remarkably quickly and painlessly, and we've been extremely impressed by how well the entire implementation has been managed.

Andrew Nightingale, Business Development Manager, The Royal Society of Chemistry

We are delighted with the MasterVision service from DataSalon. We are already seeing a return on our investment in the product with the identification of gaps and anomalies in our customer data that we are now able to address, and the system is making it much easier to identify new prospects and to promote increased usage of our online services. We have been very impressed by the DataSalon team: our implementation was handled very quickly and efficiently, with the product launching to the agreed schedule without a glitch.

Elizabeth Solaro, Manager, Marketing and Promotions, The American Medical Association

I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.

Rachel Goode, Marketing Director, Oxford Journals

What we have achieved since adopting MasterVision has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.

It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes.

Phil Caisley, Head of Information Services, BMJ Group

As a newly hired Marketing Director, it was important for me to quickly put my hands on customer data - to feel empowered and able to learn about our customers immediately. MasterVision has facilitated my ability to do that. MasterVision allows me to query and stratify our customer base and answer almost any question my colleagues or I have regarding most types of customer and transaction data. It puts it all at my fingertips. I am expecting the tool to become the hub of our data mining, benchmarking, and marketing programs.

By joining together all of the various databases that store the information on when and how our customers make contact with us, I am able to develop and deliver targeted messages to very specific groups of customers. It provides a unique window into the behaviors and touch points of our audience and has become a fundamental tool for the marketing program. Best of all, MasterVision was fast and simple to set up, and it is very easy to use.

Michelle Haché, Marketing Director, The Journal of Bone and Joint Surgery

The combination of publishing and technical skills provided was first class, and ensured that we created a reliable online service which delivered everything we set out to achieve. Overall it was a pleasure to work with such a professional team - it was truly impressive to see the entire system built and launched on time without a hitch.

Liam Earney, Collections Manager, JISC Collections

MasterVision has very efficiently 'web-enabled' our existing supporter database, allowing our Ireland and Italy offices to get directly hands-on with this data for the first time, and empowering over 60 staff to begin to run their own queries and analysis.

The fact that it combines extremely fast searching with a very user-friendly interface means the system is a perfect solution for our organisation, and we are really excited by the possibilities it now offers for our future fundraising campaigns.

John Lister, Head of Direct Marketing, Sightsavers International