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Data Analysis Services
Many organisations will typically have one or more databases of members, subscribers, donors, newsletter recipients, purchasers, etc.
Effective marketing relies upon having the right tools to help you to understand and exploit all of this information:
Integration and De-Duplication Services
Our core product DataSalon MasterVision offers a complete solution to the problem of joining up existing data. This uses our unique data-driven technology in order to deliver a highly customised, flexible and affordable solution.
Where there is a short-term or one-off requirement we also provide the following data integration and de-duplication services.
- One-Off Integration: We are able to provide a fast and efficient solution for the one-off integration of any two or more different databases.
- De-Duplication: We can easily de-duplicate lists based on any criteria (eg. any combination of name, email address, postal address, postcode, etc.) and work with data in any format (eg. Excel, CSV, Tab-delimited, XML).
Analysis Services
We can provide a wide range of bespoke analysis services for your existing spreadsheets and databases:
- Identifying best prospects based on current patterns of activity.
- Complex campaign forecasting and lifetime value modelling.
- Produce custom figures, forecasts, charts and graphs for presentations.
- 'Cross Tab' reports to drill down further into your data.
- Extract specific segments for marketing campaigns.
- Analysis of trends and associations within your data
(eg. customers interested in X are also likely to be interested in Y).
In addition, we are able to offer expert analysis services to assist your own marketing team:
- Bespoke analysis and preparation of reports or presentations for annual reviews, trustee meetings, new product launches.
- Specific enquiries such as identifying best prospects based on current patterns of activity.
- Every day analysis services if you need an extra pair of hands to run searches, reports and campaigns.
Validation and Enhancement Services
We have the tools and experience to provide a range of services to check, validate and enhance your existing data:
- E-mail address validation.
- Postcode validation.
- Validation of values against a target list (eg. country names, interest categories).
- Clean-up of formatting (eg. 'JOHN SMITH' to 'John Smith').
- Mapping of database codes to 'plain English' names.
- Generation of 'grouping' data (eg. countries by continent, products by type, etc.)
- Addition of new fields using business rules (eg. segment types, contact permissions).
We also provide a range of data services for your content such as collections of articles, entries, web pages, and product catalogue information.
Expertise for Publishers
We offer a range of expert data services to help publishers fully enhance and exploit their content.
Join Up Your Data
Our innovative and powerful MasterVision product can integrate multiple databases with ease.