Testimonials

I'm a huge fan of the DataSalon system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.

Rachel Goode, Marketing Director, Oxford Journals

What we have achieved since adopting DataSalon has been truly impressive. The system has both cleaned and linked huge volumes of data from 8 different sources, and has given us a clear and joined-up view of our customers for the first time.

The interfaces for searching and reporting are intuitive and simple to use and the solution provides complete flexibility to rapidly drill down into data enabling us to better understand our customer segments.

It has been a pleasure working with the DataSalon team during the implementation, with all communication being prompt, precise and focused on achieving the best possible outcomes.

Phil Caisley, Head of Information Services, BMJ Group

We are really excited by the possibilities that MasterVision has opened up: creating a completely joined-up view of our supporters, and providing really friendly search and reporting tools directly to our marketing and campaigns teams. This will put a much wider group of people directly in touch with our data and encourage lots of creative marketing with plenty of opportunities to increase revenue.

Sioned Jones, Head of Business Support, Oxfam GB

As a newly hired Marketing Director, it was important for me to quickly put my hands on customer data - to feel empowered and able to learn about our customers immediately. DataSalon has facilitated my ability to do that. DataSalon allows me to query and stratify our customer base and answer almost any question my colleagues or I have regarding most types of customer and transaction data. It puts it all at my fingertips. I am expecting the tool to become the hub of our data mining, benchmarking, and marketing programs.

By joining together all of the various databases that store the information on when and how our customers make contact with us, I am able to develop and deliver targeted messages to very specific groups of customers. It provides a unique window into the behaviors and touch points of our audience and has become a fundamental tool for the marketing program. Best of all, DataSalon was fast and simple to set up, and it is very easy to use.

Michelle Haché, Marketing Director, The Journal of Bone and Joint Surgery

The DataSalon system will allow us to target our marketing more effectively and increase revenue. We will be able to improve the way we communicate with both existing supporters and potential new supporters of YWCA.

Caroline Hukins, Fundraising Director, YWCA England & Wales

The combination of publishing and technical skills provided was first class, and ensured that we created a reliable online service which delivered everything we set out to achieve. Overall it was a pleasure to work with such a professional team - it was truly impressive to see the entire system built and launched on time without a hitch.

Liam Earney, Collections Manager, JISC Collections

The DataSalon team have helped us to refine our ideas of what might be possible, and to test out the various options we were considering. We have been provided expert advice on the process of transforming academic dictionary text into something that would work effectively online, and with a helpful prototype of the web version of the History.

Paul Seaward, Director, The History of Parliament