Oxford Journals
The Project
Since 2006 Oxford Journals has been using DataSalon MasterVision to join up more than 10 different customer databases. MasterVision is now the principal tool used for all marketing analysis and customer segmentation:
- Oxford Journals formerly had many sources of customer data, but no way to view the 'complete picture'.
- MasterVision enabled a joined up view of these customers for the first time.
- The system combines information from registrations, subscriptions, pay-per-view articles, e-mail alerts, favourites, and more.
- Marketing teams based in UK, USA, Japan, and China can all access customer data online and explore it with user-friendly analysis tools.
MasterVision: Users can search across any or all data sources via tabbed forms.
Oxford Journals is a division of Oxford University Press which publishes 200 journals both in print and online.
Our Approach
DataSalon MasterVision uses an innovative data driven approach, and works with existing data and systems as is. This makes it quick and easy to implement.
No time-consuming analysis was required up-front, since all interfaces are automatically generated from the source data.
MasterVision works alongside all of Oxford Journals' existing databases, integrating data from more than 10 different systems into a single resource.
For the first time, staff can now discover everything known about each contact and quickly identify customer segments.
The system offers flexible and powerful functionality whilst being easy-to-use.
'AND', 'OR', 'NOT' and wildcard searches are all supported, and users can "build their own" spreadsheets and reports.
The Results
- Quick and easy initial set up in July 2006.
- No disruption to existing systems.
- Combines data from more than 10 sources, including registrations, subscriptions, and e-mail alerting preferences.
- Over 6 million rows of source data are processed and integrated every week.
- Flexible interface allows searching within each source or across all sources at once.
- Staff can quickly identify customer segments.
- Download to Excel, create reports and graphical charts.
- Fully browser-based system accessible via PC and Mac.
I'm a huge fan of the MasterVision system. It has provided us with significant market insights and has become an essential tool in our strategic planning. It's so valuable to find a system that gives you the complex interrogation tools you want, but is also so easy to use. It has enabled the whole marketing team to make the most of our customer data.
You can also download this case study as a PDF document.
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