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Nick Andrews

Managing Director

Nick is the founder and Managing Director of DataSalon and is responsible for the overall running and direction of the business. Nick has expertise in many areas including project management, data analysis, strategic planning and web development. Nick founded DataSalon in 2006 as a 'spin off' company from a successful consultancy business established in 2003.

Prior to life as a consultant Nick worked for 5 years as Development Director of WHSmith Online with responsibility for major strategic projects, which included playing a key role in launching WHSmith on to the Internet. As well as gaining an excellent understanding of the 'nuts and bolts' of e-commerce, Nick also introduced data analysis tools and established metrics to support the running of the business.

He started his career at Helicon Publishing which he joined as an editor in 1995. He was regularly promoted until becoming Head of Electronic Publishing in 1998, responsible for the core content databases, and for all CD-ROM and online products. Helicon gave Nick a great grounding in the practicalities of online publishing during the 'early days' of the Internet.

Nick has a degree in Modern Languages from Oxford University (New College) and has lived in Oxford since arriving as a fresh-faced student in 1989. He is a keen runner and regularly tries and fails to run a 10km in under 38 minutes. When not working or running, Nick likes to indulge his passion for music by going to see loud, obscure guitar bands.

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